To many businesses, this concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choices can lead to indecision on the part of the prospect, which in turn results in lost sales.
If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible.
This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products.
1. A Well-Conceived Plan
2. Positive Leadership
3. Willing to Take Risks
4. Inspire a Positive Corporate Culture
5. Encourage a Healthy Work Environment
6. Provide Assessment and Feedback
7. Effective Use of Technology
8. Develop Social Awareness
9. Provide Excellent Customer Service
Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.