Human Resources Today: Understanding The Different Generations and Different Motivation.

First things first, it’s important to understand who the different generations of the employee are before being able to understand what motivates each:

Baby Boomers

Born: 1946 – 1964

Generation X

Born: 1965 – 1980

Generation Y (Millennials)

Born: 1980 – 1995

Generation Z

Born: 1996 Onwards


By being able to identify employees into four key groups, motivation becomes far easier! But…just what exactly motivates each of these four generations? What Motivates Baby Boomers? Baby Boomers are most commonly motivated by things other than just financial incentives, with popular motivators being: Opportunities for professional development Positions of authority Recognition for achievements Workplace benefits


What Motivates Generation X? Generation X employees are most commonly motivated by things which offer them a good home/work-life balance including Family-based benefits Lifestyle benefits Corporate wellbeing Recognition of achievement Professional development opportunities


What Motivates Generation Y? Generation Y employees are most commonly motivated by things which are a little more on the creative and technological side than other generations including Money Opportunities to learn new technologies An enjoyable workplace environment Short, changeable and fast tasks Opportunities to express creativity and opinions


What Motivates Generation Z? Generation Z employees are most commonly motivated by having their voice heard, equality and other motivators including Respect Out of work socialization Money-saving schemes Experience days Mentoring platforms It’s important to realize that, for most, there is far more to motivating employees than simply offering financial incentives!


By understanding this and rolling out different forms of motivators to different generations, you’ll find it far easier to motivate and ensure that the team as a whole is productive, happy and all working towards the same goals!


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